The night is full of opportunity. Stop playing it safe and start exploring more. Whichever city you’re in, whatever day or time it is, just tweet @wherenext with your location and Heineken will tell you where to find your next adventure.
Heineken | Routine Interruptions | The Payphone with Fred Armisen
In this social experiment, comedian Fred Armisen anonymously calls a payphone across the street from the Comedy Cellar in NYC. Those who were brave enough to answer the call and walk into the unknown were rewarded with an unique experience.
For some people, sign language a must. But most people don’t understand sign language, which means a lot of interesting conversations never take place. How can we help Google bridge the gap between those who use sign language and those who don’t?
Google Gestures is a service that translates sign language into speech. It analyses the muscle activity and position of the hand and forearm using electromyography and translates it in a smartphone application into speech – real time.
Hellmann’s 3D Prints Selfies on Burgers in “Life Hacks” Campaign
A robotic 3D printer arm creates mayonnaise selfies on burgers in this film for Hellmann’s, part of a summer campaign the brand has launched in the U.K.. The wider campaign is based on the idea of “life hacks” — the online trend which sees people think up simple tricks, skills or shortcuts for everyday life. Hellmann’s is releasing on its YouTube page bite sized pieces of “summer hacks” throughout July and August. Some of the films demonstrate ideas that can be created with an empty mayonnaise jar; others, like this Burger Selfie film and one featuring a BBQ that dances to a DJ deck, are “hero” films aimed at capturing the feelgood factor of summer and barbeques.
Brothers in Arms is a mentoring charity in New Zealand. As a small charity, funding is a big challenge. So to start a conversation with potential corporate sponsors, we targeted company CFOs. B.I.A. made a series of $1 deposits into the accounts of top Kiwi businesses. These linked on the company bank statement to form a message. Since the deposit couldn’t balance against any invoice, it became an error that was impossible to ignore, and had to be resolved. The easiest way to do this was simply to return our money. To do that they had to call us, leading to a discussion about sponsorship. All without costing B.I.A. a cent.
Share the Road - Be the Voice of Reason #ShareTheRoad
Transport for London has launched “Share the Road”, an integrated advertising campaign addressing the challenges of using London’s busy streets. The campaign calls for people to change their mind-set from a competitive to a considerate one, and aims to help them rethink their attitudes towards each other. The campaign is being rolled out across TV, Online, VOD, Social and Mobile platforms, stimulating a shared conversation amongst Londoners.
Samsung introduced a massive digital installation showroom for its home appliance line in two Best Buy stores in the greater Chicago area. The retail display marks another step in Samsung’s bid to grow dominant in the category, springboarding on its established brand identity in mobile phones and TVs. The showroom, called CenterStage, was built by the Barbarian Group, the Cheil-owned digital agency, using its open-source software Cinder, which won the first Cannes Grand Prix awarded for innovation in 2013.