The grey weather of summer 2014 has left Canadians longing for warm, sun-filled days. To extend the summer-that-wasn’t, Corona is introducing the Corona Sun Beam, which, with the help of a reflector, can overcome urban architecture to bring sun to a patio that would otherwise be in shade.
The Corona Sun Beam is currently activating at patios across Toronto. The Corona Sun Beam re-directs sunshine to light up patios that would normally be in ‘artificial’ shade – shade that occurs because of the giant nearby buildings.
Dominique Delport on the Rise of Programmatic Buying
With the explosion from a finite to an essentially infinite inventory of content, agencies and advertisers have been faced with the challenge of learning how to manage it. The answer is found in mathematics, says Dominique Delport, global managing director for Havas Media Group and chairman and CEO of Havas Media France.
Musician Matthew Dear and GE Acoustic Engineer Andrew Gorton teamed up to collect and compose thousands of audio emissions from the world’s most powerful machines.
The result is an original track of music titled “Drop Science.” Every machine has its own acoustic signature - a precise frequency that indicates whether that machine is operating at peak performance. GE engineers monitor and record these sounds to perform real-time diagnostics on airplane engines, locomotives, power turbines, and medical equipment.
At Drink Up, their mission is to get more people to drink more water more often. And to accomplish that goal, they’re willing to do just about anything– including building a special kind of water fountain to help spread the word. Because while the Drink Up Fountain may look like a regular fountain, it sure doesn’t sound like one. See what happens when these unsuspecting drinkers put their lips to the water.
Introducing the Nike RISE ‘House of Mamba’ LED court
Watch the world’s first full-sized reactive LED basketball court, train and challenge the final 30 Nike RISE contestants with intuitive, motion tracking training drills Discover more: http://nikerise.qq.com
STROBE showcases Lexus’ innovative design and technology through imagination. Directed by Adam Berg, STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man’s incredible journey across the Kuala Lumpur skyline at night.
Uncle Ben’s, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children. According to the company, one in four British parents does not cook with their children.
The purpose of the Client Council is to ignite a conversation about the future of marketing with the most influential marketing thinkers globally. The Client Council underscores our commitment to being a customer first, customer best organization and an essential driver of business growth. Alignment between the Council and Facebook will allow us to identify and unleash the capabilities needed to catalyze a new era of marketing.
PSFK Real World Web Report On The Internet Of Things
The Real World Web report in collaboration with iQ by intel identifies 10 trends and three major themes within the internet of things that point to the role internet-enabled technologies will play in connected ecosystems of the future, and their effect on consumer behaviors and lifestyles. In our Community Net theme, we explore the growing network of individuals, sensors and wearable devices enabling the open exchange of real-time information streams while contributing to a shared pool of collective knowledge. With the Empathy Tech theme, we look at how technology is understanding a wider range of human needs and behaviors to provide relevant assistance and support at key moments. While the Conscious Planet theme considers how intelligent machines are able to respond to a range of situations with appropriate pre- determined actions without the need for human input, and even learn more sophisticated responses over time.
Yes, information overload, hyper-accelerated change and the innovation frenzy (which you may well be helping to drive) mean endless overwhelm; but endless opportunity, too, if you can harness them. That, in short, is what consumer trends are for. They provide a handle on the information onslaught and a framework by which to understand rapid change. They allow you to process, and focus. Trends help you find the right insight or opportunity, generate the right ideas, and then execute them in the right way. The result? Delighted consumers.