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British Council Singapore’s ‘Know Your English’ campaign

The British Council Singapore has launched a ‘Know Your English’ campaign that utilises an interactive web banner as its key media. Conceptualised and created by Grey Group Singapore, the web banner offers internet users a real-time online English language dictionary and pronunciation guide.

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Renault Twingo Stiletto

Lisbon is notorious for being less than friendly for walking in heels. That has sent the women of the city running for their cars, but driving in heels is no easier feat. Renault wanted to make a big impression at the presentation of the New Renault Twingo at this year’s VFNO and decided to put an end to this conundrum. Enter the Twingo Stiletto by Luís Onofre. A partnership with famed shoe designer Luís Onofre, this shoe promises great style wherever you go.

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Global Web Index - Trends 2nd Screening 
The second-screen culture is booming, driven in particular by mobiles and tablets becoming mainstays within the daily lives of digital consumers.
You can download the report here

Global Web Index - Trends 2nd Screening

The second-screen culture is booming, driven in particular by mobiles and tablets becoming mainstays within the daily lives of digital consumers.

You can download the report here

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Trendwatching - THE FUTURE OF CUSTOMER SERVICE
"When 1,620 consumers were tested under laboratory conditions, 63% said they felt their heart rate increase when they thought about receiving great customer service. For 53% of those tested, receiving great service triggered the same cerebral reactions as feeling loved."
The takeaway? When it comes to customer service, it’s not about what consumers think. Great service is about feelings.
Download the extra September premium content here

Trendwatching - THE FUTURE OF CUSTOMER SERVICE

"When 1,620 consumers were tested under laboratory conditions, 63% said they felt their heart rate increase when they thought about receiving great customer service. For 53% of those tested, receiving great service triggered the same cerebral reactions as feeling loved."

The takeaway? When it comes to customer service, it’s not about what consumers think. Great service is about feelings.

Download the extra September premium content here

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Don’t Panic: 5 Ways Millennials Are Going To Improve Your Workplace by Andrew Benett - Global CEO of Havas Worldwide
"If you’re anxious about the impending takeover by this new generation—they’ll account for three of four workers globally by 2025—don’t be. Millennials are already reshaping the workplace in significant ways, and in my view it’s all for the good”
You can read the full article here

Don’t Panic: 5 Ways Millennials Are Going To Improve Your Workplace by Andrew Benett - Global CEO of Havas Worldwide

"If you’re anxious about the impending takeover by this new generation—they’ll account for three of four workers globally by 2025—don’t be. Millennials are already reshaping the workplace in significant ways, and in my view it’s all for the good”

You can read the full article here

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Prosumer Report - Hashtagnation 
New research from Havas WorldWide reveals a powerful partnertship between young people and brands.
“Youth values” no longer an effective marketing tool.
Get the whitepaper here

Prosumer Report - Hashtagnation

New research from Havas WorldWide reveals a powerful partnertship between young people and brands.

“Youth values” no longer an effective marketing tool.

Get the whitepaper here

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Ralph Lauren: 4D Holographic Fashion Show

To launch the Polo for Women Spring 2015 collection, Ralph Lauren created a film celebrating New York City—and projected it onto a 60-foot-tall wall of water in the heart of Central Park.

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Dominic Wilcox to build driverless car made out of stained glass from Dezeen on Vimeo.

The Future of Mobility

Dezeen and MINI Frontiers have teamed up with six cutting-edge young designers to present radical visions for the future of mobility at a major exhibition during the recent London Design Festival. All six projects ask compelling questions about our evolving and soon to be revolutionised relationships with the automobile.

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BISSELL Symphony | Subway

The commercial promotes brand new Symphony All-in-One vacuum cleaner. To prove its effective features the creatives have sent the company’s Sr. brand manager to a subway to perform the grossest experiment ever. He cleans the floor, then sprinkles food around and eats it. The audience is appalled! However, it is quite convincing as well.

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Under Armour - I WILL WHAT I WANT

An interactive digital experience for the I WILL WHAT I WANT campaign, including a 60-second film and a social engagement platform on http://iwillwhatiwant.com/gisele.

The footage of Gisele working out is populated by real comments invading her space from critics and supporters. All the while, front-and-center, Gisele remains focused to prove that will beats noise. The same concept is extended into a custom web experience that streams social commentary in real time.

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KLM Live High Five

On Thursday the 28th of August, KLM’s ‘Live High Five’ event took place in two lovely cities: New York and Amsterdam.

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Walkers Crisps put Gary Lineker inside a Twitter Vending Machine

As part of our Do Us A Flavour campaign, Walkers Crisps put Gary Lineker inside a Twitter-activated vending machine. Watch to see how people reacted as he surprised them with free packs of the 6 Do Us A Flavour finalists.

They transformed two bus shelters along London’s Oxford Street and one in Clapham Junction into interactive Twitter-activated vending machines. They had Gary Lineker trapped inside (not literally, of course), just waiting to hand out bags of our six Do Us A Flavour finalists. All people had to do was tweet a unique hashtag to the Walkers bus stop machine to let Gary know you’d like to try some of his crisps, and watch as he drops them down the chute for you!

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1.000 NESCAFÉ Red mugs - Case Study by Drap

Nescafé locked one thousand mugs across 2 cities. You could only get the code by connecting to a Facebook application. A smart way to connect online and offline.

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An auction based on emotions from ellermore on Vimeo.

Kosta Boda - An auction based on emotions

Kosta Boda staged an art auction and auctioned of art glass worth 25 000 euros, but instead of paying with money, the bidders paid with their emotions.

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Scotch: Magic Tape 
The invisible Tape by Scotch is the tape that makes tears on paper magically disappear. The idea was to make Invisible Tape a fascinating experience even before the actual usage a special packaging was developed.
http://bit.ly/1n12pt5

Scotch: Magic Tape

The invisible Tape by Scotch is the tape that makes tears on paper magically disappear. The idea was to make Invisible Tape a fascinating experience even before the actual usage a special packaging was developed.

http://bit.ly/1n12pt5

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